Digital Marketer Lab
Digital Marketing Masterclass
Helping Businesses to Thrive
Unlike other digital marketing courses that teach you the principles and techniques but then expect you to implement them, my training courses are practical with real-world outcomes.
At the end of each course, not only will you have an understanding of the course subject but you will have implemented that learning on your website to deliver tangible differences to your business.
What to Expect!
Designed for business owners and marketing professionals who want to implement digital marketing techniques to increase traffic and enquiries.
Learn the techniques, top tips and trade secrets to digital marketing from a digital marketing professional, who uses the same techniques and suppliers to deliver digital marketing services to his clients.
By the end of the course, you will leave with the knowledge and skills that will bring you more business and save you over £8,000 per annum.
Course Overviews
Course 1 : Website Analysis & Optimisation
Make sure your website is running optimally to get a lot of Google love. Set up and introduction to website analytics.
By the end of this course, your website (if based on WordPress) will be optimised and analytics set up and running.
Learn More
09:00 AM, Arrive & Coffee
09:30 AM, Training Start with Session Objective
10:00 AM, Why Your Website Needs to be Optimised
10:45 AM, Coffee Break
11:00 AM, Analysing Your Website To Identify and Fix Any Issues
12:00 PM, Trade Secrets: The Software I Use To Analyse Websites
12:15 PM, Q&A: Ask Me Anything
12:30 PM, Training Session End
Course 2 : Search Engine Optimisation
On-site optimisation techniques and link building to maximise your website’s visibility in organic search results.
By the end of this course, your website will be optimised for your target keyphrases and an ongoing backlinking campaign will be set up and
Learn More
09:00 AM, Arrive & Coffee
09:30 AM, Training Start with Session Objective
10:00 AM, Search Engine Optimisation and Why You Need It
10:45 AM, Coffee Break
11:00 AM, Keyword Research – The Foundation
11:15 AM, On-site Optimisation
11:45 AM, Off-site Optimisation
12:00 PM, Trade Secrets: The Software and Companies I Use for SEO
12:15 PM, Q&A: Ask Me Anything
12:30 PM, Training
Course 3 : Paid Advertising
Get your message in front of your next customers using social platforms such as Facebook and mobile marketing.
By the end of this course, you will have designed and deployed adverts on paid advertising campaigns and they will be delivering traffic to your website.
Learn More
09:00 AM, Arrive & Coffee
09:30 AM, Training Start with Session Objective
10:00 AM, What is Paid
10:20 AM, Introducing Hyper Mobile Marketing
10:45 AM, Coffee Break
11:00 AM, Designing Adverts That Convert
12:00 PM, Trade Secrets: The Software I use for Hyper Mobile Marketing
12:15 PM, Q&A: Ask Me Anything
12:30 PM, Training Session End
Course 4 : Advanced Conversion Techniques
Implementing visitor recording, heat-map analysis, video marketing and AI chatbots to increase your website conversion rates.
By the end of this course, you will have implemented visitor recording and heatmapping to enable you to analyse website visits.
Learn More
09:00 AM, Arrive & Coffee
09:30 AM, Training Start with Session Objective
10:00 AM, Visitor Tracking & Heatmapping
10:20 AM, Video Marketing
10:45 AM, Coffee Break
11:00 AM, Using AI Chatbots to Increase Conversions
12:00 PM, Trade Secrets: The Software I use for Video Marketing
12:15 PM, Q&A: Ask Me Anything
12:30 PM, Training Session End